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August 21, 2012

Here comes the REIN again!


We welcome you to the August issue of the REIN Report. In it, we introduce you to REIN-maker Max Dobens, sales director for Prudential Douglas Elliman, and invite you to attend our next cocktail networking event in September. 


You'll also see details about an office building for sale in the Flatiron District.

In order to grow our content and make the REIN Report more interesting and informative, we encourage your input, ideas and submissions


And check out our brand new website:


Hope you're enjoying these last weeks of summer!




Marc Lawrence



Max Dobens Max Dobens stays cool under pressure. On September 11, 2001, he was supposed to sit for his real estate exam in the Financial District.


Watching the second plane hit the second tower from the window of the test room, instinct kicked in and he knew he should leave. Taking the stairs to the street, he shared a cab with someone who was near Trinity Church when it happened and was able to get home. A week later he passed the test in Albany and became a broker.


Starting a real estate career amidst a crisis didn't phase Dobens. "I'm a calm guy," he says. "I don't freak out. We're New Yorkers. We will bounce back and things will normalize." Working for Prudential Douglas Elliman, this year he became Executive Vice President and Director of Sales.


Education is paramount for Dobens. He teaches new agents at Douglas Elliman, is a guest lecturer at Michigan State College (his alma mater) and at Baruch college, but most importantly makes sure to always educate his staff, with what he calls "Higher Ed Thursdays." Topics range from how to pick up buyers at open houses to presentation skills. "All the practical stuff I've learned over the years," he says.


Dobens keeps a grill out in the back of his office building at 137 Waverly Place (Edgar Allen Poe's old home, he notes) and each month, he grills a lunch for the top broker. He'll make whatever that person requests - grilled tofu, in one case - and bring someone in from headquarters to chat. These lunches have given him ideas for areas to improve, he says. "Just because you have gray hair doesn't mean you stop learning."


Dobens's greatest achievements are his two sons, Aiden (17) and Sean (14). He took them to South Africa for the last World Cup, but not just to watch soccer matches.


In conjunction with the Pajama Program (an organization that gives pajamas to children in need), Dobens collected 220 pairs of pajamas and brought them to South Africa. Along with Aiden and Sean, they distributed the pajamas to children with HIV and AIDS in Cape Town.


"As a father, I wanted to show my sons that not everybody lives in a condo on the Upper East Side," Dobens affirms. "You have to exposure your kids to the real world." 


REIN NY Cocktail Networking Event


On Wednesday, September 12 from 6:30 to 8:30 p.m., REIN NY will hold its next cocktail networking event at Slate (54 West 21st Street, between 5th and 6th avenues)


Before September 5, the price is $45, after September 5th and at the door, the price is $55. 


RSVP at or


This event is sponsored by American Land and Massey Knakal - James Nelson.


In honor of this occasion we will be helping to raise money for the Pajama Program, a 501(c)3 not-for-profit organization that provides new pajamas and books to children in need, many who are waiting and hoping to be adopted. 


You can purchase pajamas to donate directly to the program through our event-specific link here.


For more information please visit the Pajama Program's website:

REIN Invite 
About REIN
REIN (Real Estate Insiders Network) connects real estate professionals with their colleagues through events to help facilitate business development. REIN also provides an online community to help bridge the gap between members of the real estate community. 


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Suite 3406 

New York, New York




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In This Issue
REIN-maker: Max Dobens
REIN NY September Cocktails
REIN or Shine: Upcoming Events
REIN-bows: Massey Knakal Selling Building in Flatiron Distict
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REIN or Shine
Upcoming Events

Save the date for our next REIN networking events!


September 12 Cocktails and Networking from 6:30 to 8:30 p.m. at Slate


November 7 Networking Breakfast from 8 to 10 a.m. at Cafe Centro



Massey Knakal Realty Services has been retained on an exclusive basis to arrange for the sale of 27-35 West 24th Street, a 100' wide, 11-story plus basement pre-war office building located in the heart of Midtown South's Flatiron District. At approximately 114,880 net rentable square feet and 100 percent occupancy, the property offers a substantial and rare acquisition opportunity in this New York City submarket.


Any questions regarding the sale of this property can be directed to:


John F. Ciraulo

Vice Chairman, Partner

(212) 696-2500 x7700


Thomas D. Gammino, Jr. , Esq.

First Vice President of Sales

(212) 696-2500 x7727


Craig M. Waggner

Director of Sales

(212) 696-2500 x7744


Brett Weisblum

Senior Associate

(212) 696-2500 x7784



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